Monster Growth on Monster Energy drink made by Hansen Co. (HANS)

I was viewing Krispy Kreme Donuts (KKD) earnings report on Yahoo! Finance and then went on to read an article on it, through that article I read an article on Hansens Monster Energy (HANS) drink with anaylst thinking it will be the next KKD on its quick rise and possible hard down fall because HANS stock price has gone up 6,000%. Monster Energy drink sales and energy drink trends were being related to KKD by anaylst, but I beg to differ. I do not see how you can relate a dessert food with an energy drink. I do not think a Krispy Kreme Donut consumer thinks they are going to think and focus sharper or get a boost of energy to stay awake where as Monster Energy drink consumers do. They say energy drinks are just a trend. I do not think this is the case because many new companies are coming out with their own energy drinks to take shelf space away from the big guys Monster and Red Bull Energy drink. Lately, new energy drinks such as Rockstar, Who’s Your Daddy, and even Hulk Hogan’s “Hogan Energy” have hit the shelves besides Coffee Caffiene drinks like Starbuck’s (SBUX) Double Shot. Energy drinks are rich with sugar, caffiene, and ginseng. Other ingredients include some minerals and vitamins if you are lucky.

Currently HANS is ranked #2 as the fastest growing companies in Fortune’s 100 Fastest Growing Companies this year. HANS just recently created a partnership with Anheuser-Busch to help Bar and Resturant Sales, increase distribution, increase market position to make Monster Energy Drink #1 over it’s main competitor Red Bull Energy drink. HANS current stock price is around $34 which is 20 times it’s forward earnings statement projections. HANS Monster Energy Drink is considered to overtake Red Bull’s market position to dominate as #1 in Energy Drink sales by June 2008. I feel there is still room for HANS to go higher then its $52 stock price high on growth and earnings projections for the company. The company beginning stock price was around $.07 cents. Talk about a turn around story for a penny stock starting in 1996 and 10 years later your stock being worth probably around $1 million. I feel their is still growth, stocksplits, and possible buyout for Hansens by a bigger company like Coke or Pepsi. The 1 month chart shows HANS could possible pull back some more, but if you are buying long the 1-5 year charts show a bullish uptrend with still more upside. The 10 year chart expecially shows HANS being sold-off hard at the 52 week highs showing increase buying just recently. I will do another review on this stock in a couple of months to see where its at.

What do I drink? Personally underway to stay wake during those late hour shifts I have bought around 4 12-Pack cases of Red Bull. I don’t necessary like them (the taste), but they do give me a caffiene boost to focus on my work, surfing the internet, and studying stocks. I am going to try out Monster Energy drink soon. I hope it’s relatively the same price for more drink. If so I’d switch because Red Bull is such a small can. I’d like to have more to drink and more to boost me awake!